Synthetic summary
Apple has agreed to a $250 million settlement in the United States over claims linked to its marketing of Apple Intelligence and the new Siri. Some eligible U.S. users could receive up to $95 per device if the settlement is approved.
Apple introduced the iPhone 16 as the start of a new era for artificial intelligence on smartphones.
With Apple Intelligence, Siri was supposed to become smarter, more personal and better at understanding the user’s context.
But some of the promised features did not arrive as expected.
In the United States, Apple has agreed to a $250 million settlement to resolve a class action lawsuit linked to its marketing of Apple Intelligence and the new Siri. Some U.S. users could receive up to $95 per device, if the settlement is approved by the court.
Why Apple is being targeted
The main issue is the gap between marketing promises and the actual product experience.
Apple heavily promoted an AI-powered Siri, able to interact more intelligently with apps and personal user data.
These features were part of the sales pitch for iPhones compatible with Apple Intelligence.
The problem is that the most advanced Siri features were delayed. Some buyers argue that they paid for an AI experience that was not really available at the time of purchase.
Who could receive $95?
The settlement only concerns the United States.
Potentially eligible users are those who bought certain Apple Intelligence-compatible models, including:
- the iPhone 16;
- the iPhone 15 Pro;
- the iPhone 15 Pro Max.
The covered purchase period runs from June 10, 2024 to March 29, 2025.
The payout could reach $95 per device, depending on the number of approved claims. The payment is not automatic: it will depend on each user’s eligibility and the court’s final approval.
Apple does not admit wrongdoing
Apple has agreed to pay, but denies misleading consumers.
As often happens in this type of settlement, the company is choosing to end the dispute without admitting liability. Apple also points out that several Apple Intelligence features have already launched.
So the issue is not whether Apple Intelligence exists. The issue is about specific promises around Siri that were seen as too ambitious, or announced too early.